Business Plans
A Business Plan developed and submitted by the management of the
company requesting funding should contain the following information:
- brief historical summary of the company
- resumes or profiles of key management - include references as
appropriate
- detailed description of the products or services provided with an
emphasis on their uniqueness, distinctive competitiveness, and value
proposition;
- detailed competitive analysis
- enumeration of partners and potential partners
- analysis of the markets served, including market segmentation,
customer profiles, and industry trends
- discussion of the company's proposed market posititioning and
marketing strategy
- financial projections (cash flows, income statements and balance
sheets) covering at least three years, including a discussion of
pertinent assumptions. Be sure to include a bottoms-up revenue
analysis
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